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Members
Meta's Algorithm Doesn't Care About Your Creative Strategy
Abstract
The prevailing wisdom around creative testing is backwards. The algorithm has evolved faster than the playbooks. What actually drives performance now.
The $50M Attribution Mistake
Abstract
A post-mortem on how a DTC darling scaled to nine figures on broken measurement, and the 18-month unwind that followed when reality caught up.
What we know. When it matters. Deep dives into growth strategy & tactics, measurement and marketing philosophy. Written for operators & growth professionals who are tired of shallow content filled wit